Quiz Builder

Builder Interface#

The quiz builder is divided into three zones:

• Left panel (steps) — a list of all quiz steps; drag to reorder.
• Centre panel (editor) — edit the selected step's content: headline, answer options, settings.
• Right panel (preview) — a live preview of how the quiz looks to visitors.

Step Types#

Every quiz is made up of a sequence of steps. There are 8 core types:

Question Types#

On a Question step you can choose one of 12 answer formats:

Branch Logic#

Every step can have conditional transition rules — depending on the user's answer the quiz shows different next steps.

How to Set Up

• Select a step in the left panel and switch to the "Logic" tab.
• Click "+ Add Rule".
• Choose a condition: if answer is / is not / contains / is greater than, etc.
• Specify the step to go to when the condition is met.
• Set a "Default" step — the fallback for anyone who doesn't match any rule.

Available Operators

Score Calculator#

You can assign numeric points to each answer option. The total score accumulates across the quiz and determines which Result step is shown to the user.

• Enable "Scoring Mode" in quiz settings.
• On each question step → in the answer option → enter the number of points.
• On the Result step → set a score range for each result (e.g. 0–10, 11–20, 21+).

Design & Branding#

The "Design" tab in the builder's right panel lets you fully customise the quiz appearance:

AI Quiz Generation#

Not sure how to start? Describe your topic in a few words — AI will build the structure, questions, answer options and contact form in seconds.

• Click "Generate with AI" in the builder's top menu.
• Enter a description: e.g. "Quiz for choosing a smartphone".
• Specify the number of questions and quiz type (lead generation, test, recommendation).
• AI will generate the full structure — you can edit every step afterwards.

Pre-publish Validation#

Before publishing, Qwizoo automatically checks the quiz for:

• Empty steps with no content.
• First step not being a Result or Thank You.
• No "dead" references in branch logic.
• No circular transitions.
• At least one Lead Form step (if contact collection is enabled).

If there are errors the system displays the list and blocks publishing until they are fixed.

Templates#

When creating a new quiz there are 10 ready-made templates for the most common scenarios. Templates include a complete structure: Welcome step, questions, Lead Form and Result.

Examples of available templates:

• Product recommendation for e-commerce — recommendation quiz for an online store.
• Real estate — buyer qualification: budget, area, number of rooms.
• Fitness & health — training programme or nutrition plan recommendation.
• B2B qualification — identify client needs and purchase readiness.
• Online education — knowledge test or course recommendation.

Duplicate, Archive, Trash#

In the quiz list each quiz has a context menu with three actions:

• Duplicate — creates an exact copy of the quiz with all steps, design and settings. The copy gets a "Draft" status and a new unique public link. Convenient for A/B tests or adapting a quiz to a new segment.
• Archive — the quiz disappears from the "Active" list but all data (leads, analytics) is preserved. An archived quiz no longer accepts new submissions. Can be unarchived at any time.
• Move to Trash — soft delete: the quiz is moved to the trash and automatically deleted after 30 days. Until then it can be restored in the Trash section in settings.

Scoring & Answer Explanations#

Scoring mode supports two additional features for educational and knowledge quizzes:

Knowledge Test Mode

Enable "Knowledge Test Mode" in quiz settings — then the correct answer earns points and the wrong one earns none (or negative points). The system automatically shows the result: how many correct answers out of the total.

Answer Explanations

For each answer option you can set an explanation text — shown to the visitor immediately after selecting that option (before moving to the next step). Useful in tests: "Correct! Vitamin D is produced through sunlight exposure" or "Not quite — try again".

Result Step with Score Ranges#

A Result step supports displaying different results depending on the accumulated score. This lets you personalise the final screen for different audience segments.

Example range configuration:

• 0–30 points → Result A: "Beginner — here's a starter plan".
• 31–70 points → Result B: "Intermediate level — we recommend the Middle course".
• 71–100 points → Result C: "Expert — the Advanced programme is right for you".

For each Result step set the minimum and maximum score in the "Score Range" field in the step editor.

Result Gating#

Result gating is an option that shows the contact form before revealing the result. The visitor sees something like: "Your result is ready — enter your email to receive it".

• Enable "Show form before result" in the Lead Form step settings.
• After filling in the form the visitor proceeds to the Result step. If the form is closed the result is not shown.

Multi-step Lead Form#

Lead Form supports two-phase contact collection: data is gathered in two stages, which improves conversion — the visitor does not see a large form all at once.

• Phase 1 (minimal data) — e.g. email only, or name + email. Data is saved immediately when moving to the next step, even if the visitor does not finish the quiz.
• Phase 2 (additional data) — phone, company or other fields. Filled in on the next form step or on a separate Lead Form step.

If a visitor left their email on the first step but did not finish the quiz — the partial lead is still added to your database, marked as "Incomplete".

File Upload Question#

The File upload question type lets quiz takers attach a file as part of their answer — a photo, PDF, or document.

• In Question editor → Question type → File upload
• Configure allowed types: image (JPG/PNG/WebP), PDF, or DOC/DOCX
• Set max file size: 5 MB or 10 MB
• Toggle Required to force the user to attach a file before continuing

Product Recommendation Result#

Instead of a score-based result, show a product recommendation card — perfect for e-commerce quizzes that suggest a specific product based on answers.

• General settings → Result mode → Product card
• For each result, configure: image URL, product name, price, currency, CTA button label and URL
• Add up to 5 additional feature bullets shown on the card

Payment Step#

Add a payment step to your quiz to collect payments via Stripe Connect. Perfect for paid assessments, consultations, or micro-products sold through the quiz funnel.

Stripe Connect setup

• Settings → Integrations → Stripe → Connect your Stripe account
• You are redirected to Stripe Express onboarding — complete KYC once
• After onboarding, your account is active and ready to receive payments

Configuring the payment step

• In the builder, add a Payment step (in Add step menu)
• Set: product name, description, amount, currency (USD / UAH / EUR)
• Set the button label (e.g. "Pay & get result")
• The payment step shows a Stripe-hosted card form. After success, the quiz continues automatically.

PDF Certificates#

Automatically generate a branded PDF certificate for quiz takers who pass a knowledge test or scored quiz. Certificates appear on the Thank You step and can be downloaded instantly.

• Builder → Features → Certificate
• Set pass score % — only users who reach this threshold receive a certificate
• Configure: course name, signer name and title, logo URL, accent color, footer note
• Choose style: Classic, Modern, or Minimal

Public Quiz Catalog#

List your quiz in the public Qwizoo catalog at qwizoo.com/quizzes. Cataloged quizzes are indexed by search engines and discoverable by new users.

• Builder → Sharing → Public catalog → toggle Show in public catalog
• Select a category (Business, Education, E-commerce, Health, etc.)
• Add a preview image URL shown on the catalog card

Chat / Conversational Mode#

Switch any quiz from the default card-per-question layout to a chatbot-style conversation. Questions appear as bot messages, visitor answers appear as user messages — the exact same quiz logic runs under the hood.

• Builder → Design → Display mode → select Chat
• Set a Bot name (default: "Qwizoo Bot") and optional avatar URL
• Adjust typing delay (ms) — how long the bot "types" before the next message appears

Multi-Language Quiz#

Serve the same quiz in multiple languages without duplicating it. Translations are stored per step and swapped automatically based on the visitor's browser language or a ?lang= URL parameter.

• Builder → Features → Languages
• Enable multi-language and select which languages to support (EN, UK, RU, DE, PL, FR…)
• Set a default language — used as fallback if no translation exists
• Choose language detection: browser auto-detect, URL param (?lang=uk), or manual switcher
• Toggle Show language switcher — adds a dropdown on the public quiz
• Per-step translation: in each step editor open the translation tab for the language and fill in translated title, description and choice labels