Analytics
Track conversion, analyse where users drop off and optimise your results.
Updated: April 2026
Key Metrics#
The Analytics section is available in the dashboard sidebar. The top section shows 5 key indicators:
| Metric | What it means |
|---|---|
| Views | Number of times the quiz was opened |
| Leads | Number of completed lead capture forms |
| Conversion | Percentage of views that became leads |
| Completions | Number of people who reached the last step |
| Completion rate | Percentage of visitors who finished the quiz |
The most important metric for optimisation is Conversion Rate (views → leads). Below 5% — review your lead capture form.
Time Ranges#
Comfort+- 7 days — current week.
- 30 days — last month.
- 90 days — last quarter.
- Custom range — any date interval.
Step Funnel#
Comfort+The funnel shows how many people passed through each step of the quiz, allowing you to pinpoint exactly where the most drop-offs occur.
- Views — how many people reached this step.
- Completions — how many moved on to the next step.
- Drop rate — percentage of visitors who stopped at this specific step.
- Average time — how many seconds are spent on the step.
The step with the highest drop rate is your biggest growth opportunity. On Premium use AI drop-off analysis below.
AI Drop-off Analysis#
PremiumOn Premium an "AI Drop-off Analysis" section appears in Analytics. It analyses steps where more than 30% of visitors drop off and explains the specific reasons.
How it works
- Click "Analyse" — the AI identifies problem areas (drop rate above 30%).
- Within 5–15 seconds cards appear for each problematic step: Why they drop off and What to change.
- If no step exceeds 30% drop rate, the system shows "Quiz is well optimised".
Results are cached for 24 hours. Click "Refresh Analysis" after making changes.
A/B Tests#
PremiumA/B tests let you run two quiz variants simultaneously and compare conversion.
Traffic split
Traffic is distributed evenly between variants (50/50). A manual split (e.g. 70/30) is also available.
How to create an A/B test
- In the builder click "A/B Test" in the top menu.
- Create variant B — each variant is an independent quiz with its own steps, design and logic.
- Set the traffic split: 50/50, 70/30, etc.
- Publish — the system will automatically show different variants to different visitors.
Statistical significance is not calculated automatically. We recommend collecting at least 100 responses per variant before drawing conclusions.
Geolocation#
The Geography section shows where your quiz visitors come from — at country and city level.
Devices#
Audience breakdown by device type: mobile, desktop, tablet. Make sure your quiz looks great on a small screen using the preview mode.
Per-Quiz Analytics#
Go to Quizzes → select a quiz → Analytics for data specific to that quiz.
Conversion Trend
Daily conversion chart for this specific quiz.
Top Answers
Which answer options are chosen most often — useful for understanding audience segments.