Competition among beauty salons is fierce — especially online. Ad costs are rising, Instagram reach is falling. But there is one format that consistently delivers 25–35% conversion for beauty businesses: the interactive quiz.
In this article — three ready-to-use quiz templates for beauty salons, with real question and result examples.
Why Quizzes Work So Well in the Beauty Niche
Beauty is always a personal choice. There is no "one treatment for everyone." That is exactly why a quiz fits perfectly: it asks about hair type, skin type, and desired outcome — and recommends a specific service.
For the client, it feels less like advertising and more like a consultation.
Template 1: "Find Your Hair Treatment"
Best for: salons specialising in colouring, keratin treatments, and lamination.
Question 1. What is your main hair concern right now?
- Dull, lacks shine
- Damaged, dry
- Oily at the roots
- Want to change colour
Question 2. How often do you colour your hair?
- I don't colour it
- Every 2–3 months
- Once a month or more
- I have a chemical perm
Question 3. What is your hair length?
- Short (above the shoulders)
- Medium (to the shoulder blades)
- Long (below the shoulder blades)
Question 4. What matters most to you?
- Restoration and health
- Colour change and a new look
- Volume and styling
- Care and shine
Question 5. When would you like to visit the salon?
- This week
- Next week
- Planning ahead — more than 2 weeks from now
Results:
| Answers | Recommendation |
|---|---|
| Damaged + restoration | Keratin straightening / Hair botox |
| Dull + shine | Lamination + conditioning treatment |
| Want colour change | Colourist consultation + colouring |
| Oily at roots | Scalp peeling + trichology |
Template 2: "Find Your Facial Treatment"
Best for: salons with a cosmetology room, spas, and beauty clinics.
Question 1. What is your skin type?
- Dry, often flaky
- Oily, prone to breakouts
- Combination (oily T-zone)
- Normal, but with some concerns
Question 2. What is your main concern right now?
- Wrinkles and facial contour changes
- Acne and post-acne
- Pigmentation, uneven skin tone
- Dullness, tired-looking skin
- Just want preventive care and general maintenance
Question 3. Have you had professional facial treatments before?
- Yes, I have them regularly
- Yes, a few times
- No, this would be my first time
Question 4. What result do you want to see after a course of treatments?
- Firming and elasticity
- Clear, even skin
- Radiance and hydration
- Correct a specific concern
Question 5. Your age (to tailor the recommendation)
- Under 25
- 25–35
- 35–45
- Over 45
Sample results:
- Young skin, acne → Cleansing + peel + LED therapy
- 35+, wrinkles → RF lifting + bio-revitalisation
- Pigmentation → Chemical peel + photorejuvenation
- General care → Hydrafacial or machine cleansing
Template 3: "Find Your Style" (for Barbershops)
Best for: barbershops and men's hair salons.
Question 1. What is your current style?
- Classic, formal
- Everyday, practical
- Creative, unconventional
- Still finding my style
Question 2. What is your face shape?
- Oval
- Square
- Round
- Rectangular / elongated
Question 3. How much time are you willing to spend on grooming in the morning?
- 5 minutes is enough
- 10–15 minutes is fine
- I enjoy taking care of my look
Question 4. Do you have a beard, or are you looking to grow one?
- Yes, I need a trim and shape-up
- I want to grow one — need advice
- No beard, just a haircut
Question 5. What is your main hair concern?
- Fine, lacks volume
- Oily, gets dirty quickly
- Dry, brittle
- All good — just want a new look
Results:
- Classic + oval face → Classic cut + pomade styling
- Creative + any face → Textured cut + matte finish
- With beard → Haircut + beard sculpting
How to Set Up Your Quiz in Qwizoo
New to quiz building? Start with our step-by-step guide to creating a lead generation quiz.
- Sign up for Qwizoo — it's free
- Click "New quiz" → choose the "Survey" type
- Add questions from the template above
- Configure results — what the client sees after answering
- Add a lead form: name + phone (before the result)
- Connect new-lead notifications via email or Telegram
- Embed the quiz on your website or share the direct link
For all embedding options, see How to Embed a Quiz on Your Website (No Developer).
What to Write in the Quiz Result
The most common mistake is a result that is too vague. "Your result: Type A" means nothing.
A good result looks like this:
Recommended: Keratin Straightening
Based on your answers, your hair needs restoration and protection. Keratin will seal the cuticle, add shine, and eliminate breakage for 3–5 months.
From $80 · Duration 2–3 hours
[Book a consultation]
This type of result:
- Explains why this specific treatment
- Gives concrete details (price, duration)
- Has a clear call to action